Our Research, Your Edge

Back in the heyday of geodemographics, finding new customers who behaved like existing customers helped numerous retailers locate new stores, drive growth, and expand brand awareness. Neighborhood characteristics in the trade areas around existing stores were the blueprints that matched the demographics of the next best places to expand. Geodemographics had a nice run as a nonintrusive, impersonal marketing and site location model. The mantra of geodemographics – “Birds of a feather flock together...” – is less persuasive now due to the increasing diversification of communities, but many neighborhoods are still more stable than one might expect.

 

As Baby Boomers age into retirement and disrupt the traditional migration patterns of active adults, their desire to “age in place” and maintain their connectedness to friends and hangouts promotes stability amidst a sea of change. Their wanderlust may express itself in an RV adventure rather than a snowbird flight to Florida. Boomer household characteristics and consumer behaviors pop up in basic demographic research in contrast to a simple sifting through addresses and emails. And therein lies the heart of TGE Demographics -- research you can leverage to gain the elusive edge.

 

TGE Demographics has focused on the geodemographics of reverse mortgage/HECM prospect lists. Our process initially uses a proprietary geodemographic algorithm to find neighborhood concentrations of likely customers. One mechanism that permits staying in place, of course, is the reverse mortgage or Home Equity Conversion Mortgage. The number of years at current residence becomes a relevant variable. Household income, mortgage status, and home value also play into the picture as do age and homeownership. Now you can leverage these variables, along with neighborhood characteristics, to select prospects for your HECM and reverse mortgage offering.

 

Clearly, direct mail as a medium, in contrast to telemarketing and email, permits a full and regulatory-compliant inclusion of the benefits and caveats of a reverse mortgage. As such, TGE Demographics offers only consumer residential address lists for you to develop prospects into viable leads. We use only demographics and location analytics to develop your list. We do not chase distressed debtors with credit bureau data or filter on characteristics scraped from online behavior. Our business is basic, time-tested demographic research informed by the power of location. We invite you to test our prospect lists and see the benefits of this approach for yourself and your business.